Description

The well of opportunity shall never run dry

When you want more work to come onto your books, the natural inclination is to look for new clients. However, it is generally easier to sell additional services to existing clients than it is to go and find a new client.
This webinar will help you discover the benefits of cross-selling and add-on selling, in addition to uncovering the Well of Opportunity that exists within your current clients.

Specifically, we will look at:

• Both linear and opportunistic Well of Opportunities
• How to create the environment in which to surface these opportunities
• How to gracefully and easily close them

This practical webinar will showcase case studies where professional service advisors have managed to land substantially more work than initially expected, purely by better understanding their clients’ needs as well as their own service offerings.

We will cover off both business and consumer / individual clients.

ORIGINAL BROADCAST DATE

26 June 2024

LEARNING OUTCOMES

Attendees will leave this webinar with:

• A summary of the material covered in the webinar

SUITED TO

This is a practical foundation level webinar suited to service professionals who want simple practical tools to sell more services to their existing client base.

PRESENTER

Dr Abbie Widin, Principal, Go To Market Company.