Description

The past few years have provided many challenges. Professional advisers as well as small & medium enterprises have been in the hot seat to understand new fast-tracked legislation, dramatically different economic environments, and to help clients under pressure. New challenges with inflation and tightening monetary policy lie ahead.

Business and advisory have stepped up and acted with a sense of urgency and a duty of care. They have often done a great deal more work for troubled clients. However, client payments aren’t always keeping up and invoices are running late. Every professional knows that cash is king, but no-one wants to damage long standing relationships.

In this practical webinar, you will discover how to:

• Have a courageous conversation with your client with grace and ease
• Strengthen your relationship with your client
• Use one (or more!) of seven effective strategies that help bring your client payments current
• Use these same strategies to help your clients with their own cash flow situation

Attendees will receive a handy script summary as a ready reference for your very next meeting.

ORIGINAL BROADCAST DATE

28 August 2024

LEARNING OUTCOMES

Attendees will leave this webinar with:

• Simple scripts with appropriate language for courageous conversations
• Strategies to encourage clients to pay their outstanding invoices and ensure that new work is paid in a timely manner
• The confidence to manage your own cashflow with grace and ease.

SUITED TO 

This is a entry level webinar suited to SME, accountants, financial, legal professionals and other advisers who want step-by-step practical strategies to encourage their clients to pay their late invoices.

PRESENTER

Dr Abbie Widin, Principal, Go To Market CO

Dr Abbie Widin runs a successful boutique consultancy (GTM Co) and designs go-to-market strategies. She helps firms of all sizes find new revenue and margin opportunities among their existing customer base. She helps clients structure their service offer for their A- and B-grade customer groups, and then create a go-to-market strategy to increase conversion.

She also coaches sole practitioners through her coaching service One Extra Zero, and helps them identify their highest potential clients, package their services and set their fees. She has an extensive background with senior international marketing & sales roles in blue-chip multinationals such as P&G and Kellogg, and a PhD in medical research from the University of Sydney.